In the morning of Friday, March 24, 2017 in Parma, at the Unione Parmense degli Industriali in Strada al Ponte Caprazucca 6/a, the national roadshow “INDUSTRY 4.0 – Digital Competitive Transformation” was held, organized by Confindustria in collaboration with Unione Parmense degli Industriali and Unindustria Reggio Emilia and promoted by Confindustria Digitale, Federmeccanica, Farmindustria.

It was a meeting to figure out how to transform companies into companies 4.0 through innovative digital technologies that could change the way they do business, and featured prominent rapporteurs representing the Italian Ministry of Economic Development, Microsoft, IBM Italia, Cisco, Siemens, Farmindustria, Confindustria Digitale and a local SME that has embarked on a digital transformation path.

The project to create SMILE Digital Innovation Hub was illustrated by Cesare Azzali, Director of the Unione Parmense degli Industriali.

Program and interventions:

Opening work

Alberto Figna, President of the Unione Parmense degli Industriali
Giannicola Albarelli, Vice President of Unindustria Reggio Emilia with delegation for Innovation


Francesco Maria Cuccia, Head of the Technical Secretariat Min. Carlo Calenda – MISE Ministry of Economic Development
Marco Gay, President Young Entrepreneurs Confindustria


“Presentation of the Smile Digital Innovation Hub Project”
Cesare Azzali, Director of Unione Parmense degli Industriali

“What a company needs to become digital”
Carlo Purassanta, Microsoft Managing Director and Chairman Steering Committee “Digitizing SMEs”  Confindustria Digitale

“Enterprise Enabling Technologies 4.0 – How to turn your business into Enterprise 4.0 through innovative digital technologies such as Cloud Computing, Big Data & Analytics, Internet of Things and Process Security”
Alberto De Angelis, Strategic Initiatives Leader, Global Technology Services IBM Italia
Matteo Masi, Sales Specialist Digitization – Industry4.0 Cisco

“Digital evolution of companies towards manufacturing 4.0”
Roberto Zuffada, Siemens – Member of the Federmeccanica Task Force

“Pharmaceutical industry’s digital and robotic transformation 4.0: state of the industry, criticality, evolutionary perspectives”
Rita Iorio, Head of Industrial Relations Area Farmindustria

“Talk about territory – the testimony of those who have already transformed their traditional company into a competitive digital enterprise”
Marco Occhi, Chairman of the BoD Geosec Srl

After a series of questions and interventions from the audience, the conclusions of the works entrusted to

Elio Catania, President of Confindustria Digitale

Photo gallery: